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Are you ready for GA4?
Google's Universal Analytics is being retired in July 2023.
From July, organisations that don't have their websites collecting data with Google Analytics 4 (GA4) will no longer be able to measure valuable visitor behaviour and get key insights from their marketing performance.
Find out in less than 60 seconds how ready your business is for GA4 and download our free eBook.
Download your free eBook
This short and easy to read eBook covers all the questions you're likely to have about GA4, including our tips for planning out all the actions and events you might want to track on your website to help you gain deeper insights and take evidence based action to improve your results.
Why you need to set up Google Analytics now
Historical analytics data will be lost from July
Google's outgoing version of analytics, known as Universal Analytics (or just UA for short) will be retired in July 2023. This means without making changes your website tracking code, you may longer be able to see how well your website and digital marketing is performing.
Getting your website setup with GA4 now will mean you have access to continual data and have time to get used to the new metrics and reports provided by GA4.
What's different about GA4?
GA4 is a full rebuild of the web's most popular free website analytics platform
Google Analytics has been the web analytics platform of choice for many years. But the way websites are built and used has changed.
Browsing habits are now split across multiple devices, there are concerns over privacy and the way data can be presented and analysed has improved.
Data collected in GA4 will look quite different to your data from Universal Analytics, with a focus not on how many people visit your website, but what they do when they get there.
Do I need to switch to GA4?
Any business wanting key insights from their website to improve their marketing performance will need to switch to Google Analytics 4. Not only will your current analytics code stop collecting data from July, but it will not be possible to retain your historical data.
Act now to start collecting website traffic on GA4.
In less than 60 seconds, find out how ready you are to switch to Google Analytics 4. Plus get a free copy of our eBook, GA4: What you need to know.
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ARE YOU GA4 READY?
Answer just 10 quick questions and start your journey to better marketing insights today.
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